Monterey Bay Aquarium's social media strategy shines through their unique ocean-themed livestreams, blending education with entertainment via punny titles and curated playlists to engage a broader audience.
Their YouTube team excels by transforming ordinary aquarium streams into enticing experiences, like 'Krill Waves Radio' and themed videos that feel more like playlists than lectures, captivating viewers.
Livestreamed events like the birthday party for the world's oldest sea otter showcase the aquarium's dedication to creating relatable and engaging content to connect with their audience.
Monterey Bay Aquarium is a pioneer in making aquarium experiences accessible through creative content, ensuring that even those far from the facility can enjoy their offerings.
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