A good designer has an acceptance ratio of their ideas of between five to 10%. If someone has 10%, this is probably one of the best people we have in the team.
So what I do with our designers, I'm like, okay here's the list of genres. Here's a list of the themes that I want you to work with-list of topics. Write me pitches. And then they write, yeah, five, 10, 20 a day. Basically, an excellent pitch is like four sentences of like: That's the pitch.
[
add
]
[
|
|
...
]