In a recent podcast appearance with Bing Gordon, former Activision Blizzard CEO Bobby Kotick expressed his disdain for John Riccitiello's tenure as EA’s CEO, calling him the worst in the video game industry. Kotick revealed that Activision feared that Gordon might take over EA and turn the company around. He also discussed the numerous failed merger attempts between EA and Activision, noting that despite these setbacks, Activision viewed EA's business model favorably, especially compared to its own at the time. The discussion included reflections on missed acquisition opportunities and critiques of the Warcraft film.
During their discussion, Bobby Kotick emphasized how he believed John Riccitiello was the worst CEO in video games, highlighting feelings of fear regarding potential EA leadership under Bing Gordon.
Kotick reminisced about multiple attempts by EA to merge with Activision, mentioning that they had significant merger conversations, suggesting EA's business was seen better than Activision's.
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