Square Enix is undergoing a significant reorganization initiated by the new president, Takashi Kiryu, to tackle decreasing sales across the company's game portfolio, including AAA and mobile titles.
The restructuring has resulted in key staff promotions, such as Naoki Hamaguchi, while experienced personnel like Yu Miyake are being redirected to focus on mobile game development due to delays in Dragon Quest XII.
Kiryu's strategic vision includes making Square Enix leaner, utilizing AI aggressively, producing fewer games but emphasizing flagship titles with enhanced marketing efforts, given recent sales challenges despite major releases like Final Fantasy XVI.
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