In 2025, GTA VI's impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles.
But there is hope that Take-Two will price GTA VI at $80 or even $100, thereby breaking a key price barrier and enabling the rest of the market to move up.
Take-Two might not need the extra money, but raising the price of GTA VI could give cover to other companies to raise their prices as well.
In the current zero-sum environment, raising the cap could also just drive even more money away from smaller companies and lesser-known franchises.
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