Despite being the best-selling franchise, Call of Duty's development costs are skyrocketing, with Black Ops Cold War costing $700 million while selling 10 million fewer copies than its predecessor.
The increasing development budgets are concerning; for instance, Black Ops Cold War's budget may lead the next installment to potentially cost $1 billion to develop. This raises questions about profitability.
In defense against a lawsuit, Activision disclosed that Call of Duty's development costs outpace sales, with the latest titles costing significantly more to produce with fewer copies sold.
The industry trend suggests that even as game prices increase slightly to $70, the rising budgets mean each subsequent title is harder to justify financially.
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