"The Replacer, character played by Peter Stormare, allows gamers to find excuses to skip work for the Call of Duty: Black Ops 6 release, creating a humorous promotional angle."
"The recent appearance of The Replacer during an NFL game humorously highlighted the mix-up with the LA Rams' official mascot, Rampage, showcasing the playful nature of Activision's marketing strategies."
"As the gaming industry evolves, companies are innovating their promotional tactics during major live events like sports games, linking video games with broad audience viewership effectively."
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