The debut of Call of Duty: Black Ops 6 on Game Pass led to record engagement on Xbox, with 52% of active users engaging with the Call of Duty HQ app.
According to Circana analyst Mat Piscatella, the activity levels for Call of Duty HQ were unprecedented with 52% for Xbox Series X|S and 34% for PS5 on October 28.
Piscatella noted that while it's early to draw conclusions, the data suggests that Black Ops 6's presence on Game Pass 'very likely helped' engagement on Xbox.
Microsoft CEO Satya Nadella reported during an earnings call that Black Ops 6 set a record for new Game Pass subscribers on launch day, indicating its massive impact.
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