"EA executive Rebecka Coutaz, who serves as VP general manager at Criterion and Dice, two of the four studios involved in the development of Battlefield 6, told BBC Newsbeat that there was no GenAI-created content within the final game. Coutaz said that generative AI had been utilised in preparatory stages to allow developers "more time and more space to be creative"."
"EA in the past has taken a positive view on AI and has shown willingness to explore the technology and its potential in the medium. The games industry in general has found resistance from creatives and consumers alike on the generative AI front, even as the technology has appealed to investors due to its potential cost-cutting benefits."
Battlefield 6 launched on PC, PS5, and Xbox Series S/X with EA confirming no generative-AI-created content appears in the final release. Rebecka Coutaz, VP general manager at Criterion and Dice, said generative AI was used during preparatory stages to give developers more time and more space to be creative, but that there is not yet a way to incorporate it into production workflows. Coutaz described the technology as "very seducing" and potentially enabling greater innovation. EA has previously shown willingness to explore AI while parts of the industry and consumers remain resistant. A recent $55 billion leveraged buyout has investors betting on AI-driven cost reductions.
Read at Gadgets 360
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