The directors Joe and Anthony Russo predict a major transformation in entertainment, especially linear visual storytelling, as Gen Z becomes the principal audience. In an interview, they emphasized that Gen Z's distinct consumption patterns are shaping the future, expecting an integration of gaming elements into traditional storytelling. They are exploring innovative approaches in their upcoming projects, including a companion video game for The Electric State, which showcases their commitment to this evolving landscape. The push for immersive experiences, such as ZA/UM's mobile version of Disco Elysium, reinforces the trend of blending different media formats.
We are in the biggest transitional moments in the history of linear visual storytelling, and I expect radical change, immersion, and a blending of virtual and gaming.
The Russos are already experimenting with a two-pronged approach to their projects, as The Electric State has a companion game scheduled to arrive later this month.
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