EA CEO Andrew Wilson emphasized, 'Typically, what we have seen in the context of live service-driven games at scale is the ‘version two’ thing has almost never been as successful as the 'version one' thing.' This indicates a clear strategy of refining and improving the existing Apex Legends experience over pushing for a sequel, suggesting that a strong foundation is essential for long-term success in live-service gaming.
After changes to the battle-pass construct, Wilson remarked, 'We did not see the lift in monetisation we had expected,' highlighting the challenges faced by Apex Legends in adapting its monetization strategies, and showcasing Respawn’s commitment to evolve while sustaining player engagement through innovative content.
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