""This is gonna be the year of the consumer," said Vanessa Larco, partner at the venture firm Premise and a former partner at NEA, on this week's episode of the Equity podcast."
""they don't know where to start," Larco says."
""The fun thing about consumer and prosumer...is that people already have in mind what they want to use it for," Larco continued. "And so they purchase it, and if it meets the need, they just keep using it.""
""If you're selling to consumers, you'll know very quickly if it's fitting a need or not, and you'll know quickly whether you need to pivot or make some changes to your product or totally scrap it and start something totally different," Larco said."
Investment in consumer tech startups declined beginning in 2022 as macroeconomic turbulence and rising inflation made venture capitalists cautious about consumer spending. Recent AI investment concentrated on enterprise customers because enterprises provide larger checks, multi-year contracts, and faster scale. Enterprise AI adoption can stall when buyers lack clarity about where to start. Consumer and prosumer users often have clear intended use cases, enabling faster adoption and immediate feedback on product-market fit. Selling to consumers yields quick signals for necessary pivots or product changes. Early signs of a consumer AI resurgence include integrations that connect shopping, housing, travel, and music services through chatbot apps.
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