Companies that innovate are often celebrated for propelling industry boundaries and producing remarkable returns. Most top-performing companies rank innovation as a major priority. However, a significant number of firms do not realize benefits from their innovation investments. Research from Felipe A. Csaszar explores how cognitive representations and decision structures influence innovation performance. Additionally, firms can achieve enhanced performance and innovation by strategically designing their physical and social environments, maximizing the effectiveness of specialized knowledge and organizational practices.
Companies are often valorized for their innovation efforts as they push boundaries and achieve extraordinary returns. However, not all firms gain from investing in innovation.
Top performing companies consistently rank innovation among their top three priorities, but many do not benefit from this investment.
Felipe A. Csaszar's research revolves around decision structures that influence innovation and performance, with a focus on cognitive representations and organizational processes.
Organizations can achieve significant innovation and performance improvements by strategically leveraging their physical and social environments.
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