SpaceX has filed an S-1 for going public, outlining ambitions spanning advertising, consumer subscriptions, and connectivity. The filing claims the company has identified the largest actionable total addressable market in human history. It projects opportunities including the $600 billion advertising market and the $760 billion consumer subscriptions market, aiming to take share from major media and AI competitors. It also estimates a $1.6 trillion connectivity opportunity through Starlink Broadband and Starlink Mobile, targeting telecom providers. Longer-term goals include passenger and cargo transport to the Moon and Mars and asteroid mining, supported by rocket development capabilities.
"The venture, controlled by Musk, has officially filed its paperwork to go public (called a form S-1), and the document underscores those immodest ambitions, which include statements like "we believe we have identified the largest actionable total addressable market ('TAM') in human history," and longer-term goals of "passenger and cargo transport to the Moon and Mars" and "asteroid mining," both of which will presumably rely on the company's well-known prowess in designing and building rockets."
"But of more relevance to the entertainment industry is a goal of siphoning away ad dollars and subscription commitments, and a very real threat to owners of telecom players like Comcast and AT&T, where SpaceX's Starlink internet ambitions are still nascent but growing fast."
"SpaceX's TAM includes the $600 billion advertising market, betting that it can steal commitments from the likes of Disney and Meta. And it includes the $760 billion consumer subscriptions market, taking share from Netflix and ChatGPT. The company sees a $1.6 trillion opportunity in connectivity, split across $870 billion in Starlink Broadband (where it is actively targeting the likes of Comcast and Charter) and $740 billion in Starlink Mobile (ditto for Verizon and T-Mobile)."
Read at Boing Boing
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