""Ninety-seven percent of creative concepts fail. That's not a bug. That's the nature of entertainment. You can't predict what will resonate with millions of players. But you can build systems that explore faster, learn continuously and find winners that turn great and fun games to global hits. That's what Sett is.""
"The platform ingests multiple data sources such as historical campaign performance, player behavior metrics and external signals such as competitor activity. The inputs are processed through machine learning models to then generate variations of advertising creatives and gameplay content that can be tested and refined through continuous feedback loops."
Sett, founded in 2022, has secured $30 million in funding to advance its AI platform aimed at automating content creation for mobile game studios. The platform addresses the need for scalable production of marketing assets and in-game experiences. It utilizes agent-based workflows and machine learning to generate creative assets based on performance data. Sett's system allows for rapid exploration and learning to identify successful game elements, ultimately enhancing user engagement and game success.
Read at SiliconANGLE
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