""Founders," she says, "are getting more choosy.""
""are really evaluating who they want to partner with. If they don't believe that our network and the ideas we have about their company can change outcomes, we're not going to get into the deal.""
""I think most of the time," she added, "those founders are realizing that this is different and could very much complement the rest of their investment base.""
Serena Williams has built Serena Ventures into a $111 million fund that holds stakes in 16 unicorns. Her name opens doors, but founders are increasingly choosy about investment partners. Venture partners must demonstrate network value and actionable ideas that can change company outcomes or risk being passed over. Market dynamics include pullback from big acquirers, smaller venture fundraises, and concentration of capital in artificial intelligence, making fundraising harder for many startups. Serena Ventures retains remaining capital from Fund I while adjusting strategy and hinting at a potential second fund amid the more cautious environment.
Read at Business Insider
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