Most of the executives I've spoken to are very excited by the pending change. Dan Malone, a partner at law firm Haynes Boone, who is cohead of the private equity practice and a member of the sports and marketing department, thinks the framework is a great deal for private equity. The NFL is the holy grail in terms of revenue and customer engagement in sports, Malone said. '[This] opens the door to an otherwise exclusive market that private equity just does not have access to,' he said.
Matthew Eisler, global head of sports at the law firm Hogan Lovells, commented on the current setup, stating, 'While other leagues allow private equity to take up 30%, the NFL has set the maximum that one fund can invest in a franchise at 10% while the minimum is 3%. This requirement will help spur a higher scarcity value for NFL teams.'
[
Collection
]
[
|
...
]