Mother Ventures is looking at moms as the 'economic engine' | TechCrunch

"“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told TechCrunch. “The numbers say that moms are the buyers, and they really are a very unique economic engine.”"

"Since launching Mother Ventures two years ago, she has already deployed $4 million into 13 startups. Her portfolio includes Coral Care, which allows instant booking of pediatric specialists for children with developmental delays, and Tin Can, a popular Wi-Fi-enabled “landline” designed as a retro-style phone for kids."

"When Stern set out to launch her own fund, she identified mothers as a similarly underserved market with the potential to deliver superior returns. “I felt like motherhood is the ultimate niche that's not really a niche,” she said,"

"Stern convinced Tony James, the former president and COO of Blackstone and current board chair of Costco, to back Mother Ventures as an anchor LP. Other backers of the fund include Jessica Rolph, founder of the child development startup Lovevery, as w"

Mothers in the U.S. account for most household purchases and hold substantial spending power. Mother Ventures is an early-stage fund focused exclusively on mothers as consumers. The fund raised $10 million in commitments and has deployed $4 million into 13 startups since launching two years earlier. Investments include Coral Care, which enables instant booking of pediatric specialists for children with developmental delays, and Tin Can, a Wi-Fi-enabled retro-style landline for kids. The founder previously co-founded Tubular Labs, grew it to $25 million in annual recurring revenue, and later supported consumer-focused growth equity work. The fund’s strategy targets an underserved audience with strong economic influence.

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