"To onboard millions of followers from TikTok, X and Instagram to its NOBODY token, the character brand is "making crypto invisible." Viral creation Nobody Sausage started out as a way for Brazilian artist Kael Cabral to "learn more about character animation," before going on to amass 33 million followers and billions of views across social media platforms including TikTok, X and Instagram."
"Viral creation Nobody Sausage started out as a way for Brazilian artist Kael Cabral to "learn more about character animation," before going on to amass 33 million followers and billions of views across social media platforms including TikTok, X and Instagram. Built around the philosophy that "anybody can be nobody," it's no surprise that Nobody Sausage is now embracing the community-first ethos of Web3, launching its own token NOBODY to "bring the community together.""
""When Kael jumped in and had those conversations with us, he really wanted to do a meme token," Andrew Pelekis, CEO of Claynosaurz and creative studio Heeboo, told Decrypt. "We explained the benefits, the cons; you have a big, big brand, managing a token will take a lot of your time-but it's also empowering to build up this community.""
Nobody Sausage began as Brazilian artist Kael Cabral's experiment in character animation and grew into a viral brand with over 33 million followers and billions of views across TikTok, X and Instagram. The brand embraces the philosophy that anybody can be nobody and has moved into Web3 by launching the NOBODY token to bring its community together. The team engaged Claynosaurz and Heeboo to design a grassroots, community-first token strategy and launched on the Moonit launchpad. Heeboo stepped in to help manage the expanding Web3 community and to leverage existing partnerships with major consumer and entertainment brands.
Read at Decrypt
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