Metta Sandiford-Artest and former Boost Mobile CEO Stephen Stokols are launching Tru Skye Ventures, aiming to raise $100 million for sports and health tech investments.
The firm will make its first investment in Barcode, a performance beverage company founded by ex-NBA director Mubarak Malik, signaling a trend of athletes entering venture capital.
With notable athletes like Giannis Antetokounmpo and Steph Curry also forming their own venture firms, the intersection of sports and entrepreneurship is rapidly evolving.
Tru Skye Ventures represents a significant step for athletes, leveraging their influence for new opportunities in the tech and health sectors.
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