"At YouTube, we saw the power of democratizing distribution. Artie is about democratizing access to capital,"
"Every creator should be able to access the resources to get their project made - on their terms."
"The creator economy is a $250B market still running on handshake deals and opaque payment terms,"
"Artie brings transparency and rigor that lets capital providers underwrite this market with confidence."
Two former Google and YouTube content executives launched Artie to connect creators with cash and back-office infrastructure ahead of the Sundance Film Festival. Matt McDonald will serve as CEO and Derek Scobie as CCO. Artie connects creators with brands and capital partners to fund development and productions for native platforms while avoiding traditional distributors. The model aims to provide scalable capital without forcing creators to surrender ownership or control. Artie offers development and packaging tools, a predictive engine for audience and commercial value, high-fidelity brand and capital pairing, and deliverables tracking to ensure fair, fast treatment.
Read at Variety
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