Hypernatural, founded in 2023, aims to simplify video creation through a generative AI platform. The startup has raised $9.2 million, including a $6.8 million seed round led by AIX Ventures. CEO Rebecca Kossnick emphasizes that Hypernatural should be viewed as 'the Canva for video,' allowing users without extensive skills to create visual content. The platform leverages an average of 15 AI models to enhance speed and ease of use. Funding will mainly focus on recruitment and technology development, aiming to expand their capabilities in video generation.
Hypernatural has raised a total of $9.2 million to simplify video creation for creators and everyday people through their generative AI platform.
CEO Rebecca Kossnick views Hypernatural as 'the Canva for video,' aiming to democratize video creation much like Canva did for graphic design.
The platform utilizes an average of 15 AI models, focusing on speed and accessibility to empower users without complex software knowledge.
Funding will support hiring engineering talent and developing the technology to enhance their video generation capabilities.
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