""We ultimately felt we lacked product-market fit and decided to hard pivot," Raju said of the first, unsuccessful idea. "In this process, we had exposure to brands' back offices and the chaos that was selling in retail, ultimately leading us to start Glimpse as it is today.""
""These errors are surprisingly common," Raju said, the company's CEO said, adding that "a brand might ship inventory correctly but still be charged for a short shipment.""
Glimpse, a fintech company, raised $35 million in Series A funding led by Andreessen Horowitz, with participation from 8VC and Y Combinator. The founders pivoted from an unsuccessful startup focused on Airbnb product placements to create Glimpse, which automates financial deduction processes for retailers. Previously, they raised $10 million, which they now classify as a seed round. The company has raised a total of $52 million. Deductions in retail can be valid or invalid, and managing these errors is a key focus for Glimpse.
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