"One of the most common pitfalls in user research is asking leading questions, like 'Do you like it?' These questions tend to generate biased responses, hindering genuine feedback. User researchers must strive to frame their inquiries in a way that allows for authentic and open-ended responses that reflect true experiences and opinions."
"When participants perceive that their negative responses may necessitate further explanation, they might hold back their true feelings in favor of more favorable opinions. This response bias limits the effectiveness of qualitative research and compromises the insights that can be gleaned from user feedback."
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