Behavioral Marketing: What It Is and How To Use It for Higher ROI (2024) - ShopifySelf-reported data on behaviors is often unreliable due to social desirability bias, impacting insights on customer actions.Behavioral marketing focuses on real customer behavior for effective marketing strategies.
How Social Desirability Bias Could Derail the Election for Kamala HarrisThe potential election of Kamala Harris raises concerns about the Bradley Effect and social desirability bias impacting voter behavior.
You really like this, don't you?User research must prioritize open-ended questions to minimize bias and obtain authentic feedback from participants.