Your users aren't your friends: An unconventional approach to product design
Briefly

When building a product, designers should consider product strategy and business aspects such as balance sheet and revenue. This is often overlooked in the design field.
Our world of design often leaves out these important details, which makes us creative types a bit less savvy in the startup realm of business.
Confirmation bias, seeking information that confirms our beliefs, can be damaging when evaluating a product's potential for success.
Seeking information that confirms our product's potential for success might make sense from our point of view, but in reality it can be a damaging and time-wasting.
Read at uxdesign.cc
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