The HEART framework, introduced nearly a decade ago, consists of five categories: happiness, engagement, adoption, retention, and task success, offering a structured approach to UX design evaluation.
Each category of the HEART framework includes a goal, a signal, and quantifiable metrics, allowing UX designers to track and measure the effectiveness of their design decisions.
Due to its straightforwardness and memorable acronym, the HEART framework has gained popularity among UX designers, proving useful for assessing and improving key design aspects.
While other metrics like AARRR and SUS exist, the HEART framework stands out for its ability to help designers focus on critical user experience elements.
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