In his presentation, Oleksandr emphasizes the importance of player experience in game design, arguing that while products are crafted, experiences are generated through player interaction. He identifies that designing games involves not simply aiming for gameplay, but ensuring that the player experience is holistic and engaging. Oleksandr elaborates on the four layers of UX: functionality (game operation), usability, aesthetics, and emotional resonance, showing how each layer influences player perception and engagement, which ultimately shapes whether a game is loved or hated.
The experience of a game is subjective, relying heavily on how players interact with the product, encompassing emotions and memories shaped over time.
Game Direction embodies the Target Game Experience, serving as a compass for game development, driving teams towards player-centric designs.
Ultimately, UX plays a central role, not just in creating a game but ensuring the player's journey is engaging and fulfilling, beyond mere functionality.
The four layers of UX in games reveal how different components like functionality, usability, aesthetics, and emotional resonance come together to shape player perception.
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