UX/UI design isn't just about making things look nice or even work smoothly and it's not even about being solely focused on pleasing the users; it's about whether or not your design is a good vehicle for its intended purpose.
If aesthetics alone could make a product successful, every beautifully designed app would be a hit. But that's not the case.
The difference between an interface that looks good and one that's genuinely effective often boils down to a few things most people overlook-like understanding business strategy and user needs.
Many new designers, eager to create beautiful interfaces, fall into the trap of thinking that great design is only about visuals.
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