Reassure visitors they landed on the page they were looking for, make them excited to purchase, and address anxieties about the purchase.
A great product page design is key to achieving multiple goals: motivating action, providing reassurance, and showcasing related items effectively.
With a prominent key visual and an easy-to-navigate image carousel, Zalando’s product pages make offers feel tangible and encourage customer attachment.
Credibility signals, such as popularity rankings, instill confidence in buyers and enhance their perception of the product's value, ultimately increasing purchase likelihood.
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