Quality function deployment (QFD) is a powerful methodology designed to prioritize the voice of the customer (VOC) throughout the product development process, ultimately leading to products that satisfy customer needs.
By gathering customer opinions, QFD can turn these insights into satisfactory products for prospects, revealing impactful features that can improve customer satisfaction significantly.
QFD was created by Yoji Akao and Shigeru Mizun to effectively translate VOC into specific product features, serving as a framework for identifying significant product features.
The integration of QFD within the ISO 16355 standard allows organizations to discover product requirements from customer needs more systematically and effectively.
#quality-function-deployment #customer-centric-design #voice-of-the-customer #product-development #iso-standards
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