"Achieving that ideal, Ejdemo argues, is the real work of Ikea's designers. 'We are very nerdy,' he says. 'We go very deep in the details.'"
"One thing that we are considering a lot in design today is circularity. And it sits in the complete value-chain perspective. That is the thing that is dramatically new in the context of designing products."
"The desire for optimism, playfulness, and human interaction is very close to us today in designing and developing products."
Johan Ejdemo, Ikea's design head, leads a team focused on creating 1,500 to 2,000 new products annually. The design approach for 2026 prioritizes material choices, emotional responses, and circularity. Ejdemo emphasizes the importance of democratic design, aiming for high-quality products at low prices. The design process involves deep attention to detail and considers the entire value chain. The desire for optimism, playfulness, and human interaction is also a key factor in product development.
Read at Fast Company
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