When users face error states, they aren't looking for humor or chumminess. Instead, they want straightforward information about how to fix the problem.
When users accomplish something with your product, they will probably feel happy, and a celebratory tone will work well.
Four dimensions of tone of voice include focusing on user needs, conveying personality, using simple words, and employing an active voice.
Using active voice instead of passive voice, along with concise and consistent wording, enhances communication and user understanding.
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