VJ Parivaar, Designing a Digital Home That Feels Like Family
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VJ Parivaar, Designing a Digital Home That Feels Like Family
"🧾 Buying a home is magical. Managing it after the purchase? ...usually not. VJ homeowners were juggling : scattered updates, mysterious service requests, a reward system no one remembered existed, and platforms that didn't talk to each other. So we built VJ Parivaar - a unified digital ecosystem that finally put everything under one roof. 🧩 01. The Post-Purchase Problem After buying their dream home, users expected peace of mind. Instead, they got a puzzle with missing pieces."
"VJ Homeowner Emotional Journey Curve Mapping Features and Interfaces This gave us a crystal-clear direction : "If we want users to feel at home, we need to make the platform feel like home too." Right now? Scattered data islands. After? VJ Parivaar becomes the single source of truth. What We Did; Merged all key homeowner workflows into one ecosystem. Created a shared structure for users, employees, partners."
Homeowners faced fragmented post-purchase experiences with scattered updates, unclear construction communications, invisible service requests, and underused rewards. The lifecycle was mapped from booking through possession, living, and loyalty to reveal emotional needs and key touchpoints. A unified platform, VJ Parivaar, became the single source of truth by merging key homeowner workflows, creating shared structures for users, employees, and partners, and delivering a central dashboard that surfaces essential information at login. The design goal centered on making the digital experience feel like home, improving transparency, service visibility, and reward engagement for homeowners.
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