Visual Hierarchy: Making User Experiences Easier to Understand
Briefly

Size and scale are important attributes in design for creating visual order and communicating importance. Larger elements stand out and grab people's attention, while headings and titles use a larger font size to show their relative importance. Colors have the power to instantly communicate meaning and influence behavior. Subtle shades and pastel hues create a gentle and welcoming look, while darker and more saturated tones signal energy and authority. Color combinations with high contrast draw the eye and make elements more appealing and engaging. Typography, with various sizes, weights, colors, and styles, can add visual interest and hierarchy in design.
Size is also a highly effective attribute when you need to communicate importance. People naturally associate significance with size and scale.
Colors have the power to instantly communicate meaning and influence behavior. Subtle shades and pastel hues have a gentle and welcoming look, while darker, more saturated tones signal energy and authority. In visual hierarchy, color combinations that have a healthy contrast ratio draw the eye. Use highly contrasting colors for the more important elements in a layout. Typography adds visual interest and hierarchy in design with fonts in various sizes, weights, colors, and styles.
Colors have the power to instantly communicate meaning and influence behavior.
Read at Uxmatters
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