UI is Communication: A Communication-First Approach to UI Design
Briefly

Everett N. McKay's book, 'UI is Communication,' advocates for a user-centric design approach that emphasizes understanding communication over technical jargon. This article explores how UI serves as a conversation that guides users toward their goals. By focusing on clear, purposeful communication, designers can create more effective user interfaces. The core principles include evaluating UI elements based on their communicative value and ensuring that every detail serves a functional purpose. This shifts the design philosophy from technology-driven aspects to user-driven clarity and usability.
Design should prioritize user engagement by treating the UI as a conversation. Effective communication enhances usability and ensures users achieve their goals without superfluous information.
Each UI element must serve a clear purpose; if it doesn’t contribute to effective communication, it should be eliminated to enhance clarity and user experience.
Read at Medium
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