UX research is the foundation of successful design and development. Good research is about asking better questions, and thinking critically about the answers.
The guide combines behavioral science and research, addressing questions like 'What motivates people?' and 'What makes memories stick?'
The practical guide emphasizes using statistics for solving quantitative problems in user research, including usability comparisons and task completion rates.
Understanding users' mental models is crucial for designing effectively, and the book provides tools for this purpose.
Interaction Design Foundation offers a comprehensive UX research course covering qualitative user research, research integration in design, and effective communication of results.
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