Ticketing UX made easy: The streamlined journey for Prague's commuters
Briefly

Navigating unfamiliar public transportation systems can be a stressful and frustrating experience, negatively impacting the overall travel experience. Jakob's Law emphasizes the importance of designing interfaces that are familiar to users and leverage their existing mental models from previous experiences. This can help reduce user frustration and increase efficiency when purchasing tickets or using other aspects of the system.
Let's delve deeper into some psychological principles to understand what happened during the journey you described.
According to Jakob's Law, users prefer interfaces that function familiarly, leveraging their existing mental models from previous experiences on other systems (digital or physical). This means that when designing interfaces for public transportation ticket machines, for example, it is important to ensure that they are user-friendly and intuitive, resembling other ticket machines that users may have encountered before. This can help users navigate the system more easily and reduce the time and frustration associated with purchasing tickets in an unfamiliar environment.
According to Jakob's Law, users prefer interfaces that function familiarly, leveraging their existing mental models from previous experiences on other systems (digital or physical).
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