Shipping and logistics companies aren't just moving goods, they play a key role in the general user experience of eCommerce. 84% of shoppers claim that they'd stop buying items from a retailer after just one poor delivery experience.
To reel you in, some of the couriers have a separate tool, allowing you to get a price before going through the hassle of completing all of the forms. This kind of price transparency is similar in concept to what Wise does (very effectively). Wise are so transparent with their prices, that they'll link directly to a fee calculator on their splash page (i.e., before you've made any commitment to use the app).
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