A user tries to install an AI assistant on a familiar Mac and feels like a beginner despite years of experience. The assistant is marketed as surpassing major competitors and as a genuinely intelligent companion. After weeks of anticipation, the onboarding flow becomes the main barrier. Within sixty seconds, the user encounters many configuration panels with cryptic labels. Permission settings are difficult to find because they are buried multiple layers deep. The user cannot see a clear route from the current screen to the needed setup. The user questions what happens to less experienced people, including parents, neighbors, and many who already feel generative AI will leave them behind.
"Last night, I sat in front of my Mac - a machine I've known and loved for a decade - feeling like a complete beginner. I was trying to install an AI assistant from one of Europe's most ambitious startups. A tool that its creators claim surpasses ChatGPT, Claude, and every other agent out there in the way it works with you."
"I've been eager to try it for weeks. The demos looked incredible. The promise? A genuinely intelligent companion that truly understands you. And then I hit the app onboarding flow. Within sixty seconds, I found myself staring at a screen of unique configuration panels - input fields with cryptic labels, permission settings buried three layers deep, and no clear path from where I was to where I needed to be."
"I am a UX Designer and Strategist with over a decade of experience creating solutions for both government and private organisations. If I was feeling lost, what happens to my parents? To my neighbors? To the 70% of people who already feel they'll be left behind by generative AI?"
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