The Story of Milo's Success in Southeast Asia and Struggles in India
Briefly

Milo is more than just a drink in Southeast Asia; it's a cultural staple linked to nutrition, sports, and shared childhood memories, symbolizing vitality and comfort.
Nestlé's strategic marketing of Milo, including distribution through Milo Vans and sports sponsorships, has made it a beloved everyday choice among children and teens in Southeast Asia.
Read at Medium
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