The article reflects on the futility of believing that a well-designed system will automatically attract users. It draws a parallel to a scene from 'Field of Dreams' where Ray Kinsella is promised that people will come when a baseball field is built. The author realizes that true user engagement stems from inclusivity and relationships, emphasizing that without understanding and trust, users may resist new systems. It's essential for those creating design systems to establish connections and ensure the systems meet the needs of their users.
"People will come, Ray. They'll come to Iowa for reasons they can't even fathom... They'll arrive at your door as innocent as children, longing for the past..."
"That's why the people who work on design systems are so important. So that you can be known and your systems can be known."
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