"Impactful design decisions are typically made well above the level of product teams" - Charles Lambdin. This highlights the challenges teams face when key decisions are made outside their influence.
Despite what our analytics and user feedback tell us, those requests from upstream never seem to take that data into account. 'Build, measure, learn' inevitably remains at 'build, build, build.' This statement underscores the frustrating disconnect between data-driven insights and the actions taken by decision-makers.
In a post-ZIRP economy where investment is driven by fear, the question of 'the ROI of design' has returned from the grave with slightly different wording. Today's managers want results fast, emphasizing the shift toward rapid outputs.
The feedback loop is broken. It's being intercepted at its most critical point by one character - a character we'll call the Fastest Gun in the West. This statement illustrates how shortcuts in the design process disrupt effective learning and outcome evaluation.
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