The Design Routine of International Super Apps: what AI doesn't know that humans do
Briefly

from Medium3 months ago
Super apps represent a significant transition in the app ecosystem, merging multiple services into one platform to enhance user experience and engagement.
Mediumhttps://blog.prototypr.io/the-design-routine-of-international-super-apps-what-ai-doesnt-know-that-humans-do-3c950674e7af?gi=1fd0aaec5b15
The integration of various services within a super app fosters deeper user engagement, as it provides discounts and incentives across different services, making it part of users' lives.
Mediumhttps://blog.prototypr.io/the-design-routine-of-international-super-apps-what-ai-doesnt-know-that-humans-do-3c950674e7af?gi=1fd0aaec5b15
While a true super app unifies multiple services under one account, even a single sign-on feature can create an ecosystem, improving user experience even with legacy systems.
Mediumhttps://blog.prototypr.io/the-design-routine-of-international-super-apps-what-ai-doesnt-know-that-humans-do-3c950674e7af?gi=1fd0aaec5b15
Micro-products within a super app are often developed by separate teams, ensuring diverse technologies and processes, while the overarching team ensures core functions like sign-in and payment are seamless.
Mediumhttps://blog.prototypr.io/the-design-routine-of-international-super-apps-what-ai-doesnt-know-that-humans-do-3c950674e7af?gi=1fd0aaec5b15
Read at Medium
#super-apps #user-experience #ecosystem-integration #business-strategy #app-development
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