The Design Routine of International Super Apps: what AI doesn't know that humans do
Briefly

The goal of super apps for business is simple: to increase the number of users of secondary/new services... it is easier to combine them into one app.
For users, the value of a single point of entry to the ecosystem is significant... utilizing a multi-level JTBD for cases developing a sticky factor at the end of the day.
Read at Medium
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