Designing the assets for the Elders Project involved translating the themes of identity, geography, and migration into visual elements that enhance the user experience.
These details add a layer of nostalgia while enhancing the overall storytelling experience, making the site feel like a bridge between generations.
The brief for Ada was to create artwork that not only distinguished each collection but also celebrated the 'kaleidoscope' of human stories featured within the project.
The design philosophy, symbolising the kaleidoscope of human stories, is evident in how we've intertwined visual elements with a thoughtful approach to content gradation and storytelling.
Collection
[
|
...
]