"Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This is key to building long-term loyalty, where users and customers feel an irrational sense of trust and gratitude toward your brand. In this article, I'll explain what an emotional journey is to give you a strategic perspective on how we use emotional design to shape user experiences."
"We're going to use the Cugelman Emotion Map to explain each of the emotional transitions and look at them strategically, so let's start with an overview. I developed the Emotion Map in the Behavioral Design Academy as a model based on neuroscience and psychology of emotion, that I simplified to help designers apply science-based emotional design strategies."
Emotional journey mapping identifies how users move through emotional states that either motivate actions or reinforce outcomes. The Cugelman Emotion Map organizes emotional experience into four quadrants representing broad emotional states tied to motivation and reinforcement. Designers can distinguish motivators from reinforcers to better target interventions that initiate behavior versus those that sustain it. Twelve major emotional journeys describe common transitions that drive and maintain user behavior, providing shared terminology for strategy discussions. New color science links color choices to motivational cues, enabling more strategic use of color to set emotional tone and influence engagement.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]