"Sneaking is a deceptive practice that tricks customers into agreeing to something they did not intend to, sacrificing transparency and damaging long-term customer loyalty."
"Forced continuity is a deceptive practice often seen in subscription services, where users may not realize they're committing to ongoing payments unless they actively cancel before the trial period ends."
"Spotify provides a clear example of forced continuity... The service doesn't notify users of subsequent ongoing monthly charges, which has led to user frustration regarding their subscriptions."
"Instead of resorting to sneaking, businesses should aim to be upfront about prices and options, creating a brand that customers can trust."
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