Read at Medium
There is a clear link between sincerity, liminality, and the deep and meaningful experiences we seek to be fully alive. However, commercial design work often faces the paradox of being asked to deliver meaningful experiences without truly meaning it. This normalizing of insincerity serves the interests of the status quo.
As writers, thinkers, and designers working with corporations whose ultimate goal is likely not much more than profit, we are still asked to deliver engaging design and meaningful experiences.
Companies often lack purpose and direction for their products, so they turn to writers, designers, and creatives to make them desirable. However, this requires reducing expectations for sincerity, allowing commercial interests to be loud without the need to make much sense.
Design and advertising semantics have developed to deal with this by reducing our expectations for sincerity.