B2B design is less about attracting new users through UX but more about how much money the service can save, emphasizing learnability and efficiency over first impressions.
Research tailored for B2B products can be expensive, leading to no research being conducted at all, highlighting the need for cost-effective testing methods like using cashiers.
For B2B UX testing, the focus should be on the duration of training, post-training help needed, and task efficiency rather than initial impressions, mimicking cashiers' user experiences.
#b2b-ux #cost-effective-methods #long-term-usability #user-experience-testing #training-effectiveness
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